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• Jaclyn Conwell

  

  • 1 posts
   

  August 15, 2025 5:20 AM PDT

  Next, SpectrumBPO stepped in as a specialized amazon ppc agency to overhaul the brand’s ad campaigns. Rather than running broad, expensive campaigns, they segmented ads by product category, match type, and keyword performance. They used weekly performance reviews to adjust bids, cut underperforming terms, and double down on profitable ones. This allowed the brand to drive high-intent traffic while lowering their ACoS from 32% to just 18%, significantly improving profitability.